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sónia bettencourt

Sónia Bettencourt

Special Ops

Why? Thanks for asking. It’s all about motive; why we do what we do. Understanding why people do what they do is what led Sónia to pursue a degree in Psychology. This same desire to understand why led her to volunteer with youth ministry; to help teens understand what they believe, and discover the why and beauty behind it.

She is passionate about music and has dabbled in playing several instruments. One of her favorite projects involved her role as Development Director at KCSS, her college radio station. Sónia spearheaded a large concert fundraiser, combining her gift of organizing and love of music. It was a great success and led to several more fundraising concerts. Seeing her ability to organize concerts, a local band asked her to be their manager. Over the next few years, she spent most of her free time creating promo packets, setting up tours, selling merchandise and rocking out at shows.

Working at Allegory, she is the queen of organizational Tetris and loves to turn chaos into beauty. She uses her creative mind to either improve a situation or simplify the most complex one.