misChief Executive Officer
Christina Harbridge’s behavior change philosophy is the product of her many eclectic life experiences. She has co-authored software, built a company that hit national revenue success, practiced acrobatic swing dancing, been a NASA test subject, and collaborated to design several large-scale metal sculptures currently on display in San Francisco, Austin, and Toronto.
One of her first career milestones came with the creation of a debt collection company that turned industry norms upside down. Collectors collected by being nice and were given bonuses based on the number of thank you notes received. The results: nice collected 3 times the industry average. They even got invited to weddings! Soon they were among the “Top 100 Fastest Growing Businesses in the Bay Area”–four years in a row–by the San Francisco Business Times. During this fast growth, Christina hired a lot of training companies to support her employees and soon realized that the enthusiasm post training rarely resulted in real behavior change. This got her curious and she began doing her own research on effective influence and behavior change. While still running her financial company, Christina began fielding requests from many high-profile politicians, business leaders, and TED presenters, coaching them on bypassing ideological drama and increasing influence. Soon, Christina’s passion for helping others develop into more effective communicators became her main focus. In 2006, Christina sold the debt collection company and started a new company, Allegory Inc., to concentrate full time in helping individuals and companies uncover the underlying behaviors around communication that effect overall performance and happiness. She continues to work and live in the Bay Area with her young son.