We need influence — the ability to sway others — to begin nearly everything we create. Influence depends on mutual attention and understanding, yet is often impeded by people operating and communicating at different levels of context. 

Swayed: How to Communicate for Impact brings some of Allegory’s most effective influence models and exercises out of the conference room and into the world. Our Levels of Context poster is a tool that helps individuals and groups practice and remember Allegory’s influence exercises for long-term, meaningful behavior change. And our expert coaches are always available for one-on-one work to increase your level of influence.

Swayed: How to Communicate for Impact

Swayed helps decode the incredibly intricate system of influence that relies on mutual attention and understanding. This book outlines a detailed model—a set of actions—which teaches us to identify and communicate so people really hear us, in a way that truly connects with them. Swayed teaches us to both understand natural human tendencies around communication and to use them to read situations and proceed in ways that will bring us closer to our desired outcomes. Available at Amazon

Coaching to Increase Influence

One-on-one coaching with Allegory is completely customized, situational, and physiological. We use disruptive techniques to help people confront reality and be more at choice in their behavior, in order to more effectively influence others and achieve the outcome they really want. 

We all have different strengths and habits we have developed around communicating. Some of these habits help us influence others effectively and some don’t. To achieve the level of influence we want, we need to disrupt our patterns. That’s exactly what we do. Give us a call at (415) 738-4759 or email us at

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