What We Do

We provide group training, one-on-one coaching, behavior change, and company culture services, in real-world and online formats, on influence, storytelling, conflict, leadership, becoming a better manager, and much more. 

Our approach is unique, physiological, and sometimes uncomfortable. Most training only focuses on ability. We focus on instincts that drive behavior. We believe people can change years of ingrained behavior in a moment. We see it happen every day. 

Give us a call at (415) 738-4759 or email us at

Individual Coaching

Allegory coaches executives to improve their ability to work with and through other people. With our strengths come the habits we have developed around communicating. Some of these habits serve us in our ability to be effective communicators and some don’t. To get to the ability we want, we need to disrupt these patterns. Most humans can get at the behavior they want when they see their behavior in context. Our coaching model is situational and physiological. We use disruptive techniques to help people confront reality and be more at choice in their behavior (even when triggered) in order to move closer to the outcome they want.

Group Workshops

Our group learning is designed to disrupt comfortable patterns and habits so that when we are hijacked by our physiology, we can learn how to choose our behavior without relying on willpower. We help people create a new normal in physiology so they can be more self-authored in conflict, leadership, public speaking and beyond. This will have profound impact on your bottom line. 

Systems Design

Sometimes, behavior change depends on changing the way things are done, not just the people who do them. With a participatory design approach, we help organizations rethink and shift the way they do meetings, email, interviewing and hiring, performance reviews, feedback, project postmortems, and organizational strategy. 


Our books, tools, and online learning are Allegory for the do-it-yourselfer. They give a sense of our creative, physiology-centric, realistic, and sometimes irreverent approach to storytelling, influence, communication, leadership, and everything else. Our affordable products and tools can be used alone or in combination for a richer, more robust DIY program.

Public Classes

We offer public classes in a variety of in-person and online configurations, and on a variety of topics including leadership, parenting, public speaking, storytelling, sales, being a better manager, interviewing and hiring, and more. We keep our intensive, half-day and full-day, in-person classes small, because they include a lot of getting up, moving around, and practicing with individual feedback from facilitators and coaches. We also provide custom, public classes for large groups and conferences. 


We provide keynote addresses and custom, public classes for large groups and conferences. Allegory facilitators and coaches can be found at many conferences, retreats, and other public events throughout the year. Please inquire with us by phone or email to engage Allegory for your next event.

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